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Friday, February 4, 2011


Vans and Maloof sign again

Maloof Money Cup, Vans, Off the Wall, Alex Perelson
Steve Van Doren: Do you want a waffle shoe with your dog?
Again today in Irvine, the guys next door to isTia (The Maloof) have released an important cable in the form of a Press Release showing that behind every successful contest is a strong sponsor. After Etnies that sponsored the Maloof Money cup 2 years ago and Vans last year, the Maloof Money Cup brothers will once again be backed by VANS, the original waffle-sole-skate-shoe company.

This will be VANS second year as the official and major sponsor, helping to bring credibility to the Maloof Money Cup which will be expanding to South Africa this year. Apart from Orange County and New York, other US cities will host the contest this year (to be announced soon).
That also means that, for the lucky few who will attend the show, the man behind the golden BBQ, Steve Van Doren the son of co-founder Paul Van Doren, will do his magic again and serve his worldwide known hot-dogs and burgers. Yummy, can’t wait for that.

Here is the text of the release:
(Irvine, Calif. - February 2011) - Today, Maloof Skateboarding announces that Vans - the original action sports footwear company grounded in youth, authenticity and individual style - extends their partnership, returning as the presenting sponsor for the 2011 Maloof Money Cup, the world's greatest skateboarding event.
Maloof Money Cup, Vans, Off the Wall, Alex Perelson
The Maloof Money Cup at Orange County fair in 2009
"Vans is such an enthusiastic partner in the Maloof Money Cup because it's the one contest that shows skateboarding in its most progressive state with the visibility that top-shelf skateboarding deserves," said Vans' Vice President of Marketing Doug Palladini. "That we leave a new park behind for local skaters to enjoy after the contest is perhaps even more meaningful." 

Maloof Skateboarding and Vans kicked-off their successful partnership in 2010, which included contests in Orange County and Queens, New York.

With support from Vans, Maloof Money Cup became the first skate contest to leave behind its world class street course to the local community as a permanent skate park. In June, the Maloof Money Cup will return to Queens, New York, refurbishing the skatepark it built for last year's event with new obstacles designed by Vans pro skater, Geoff Rowley. Stay tuned for coming announcements on the 2011 Maloof Money Cup host cities and dates.
"As Maloof Skateboarding continues to grow, we remain committed to partnering with authentic brands, like Vans, that share our vision to raise the visibility of skateboarding and invest in the skate community," said Joe Maloof, founder of Maloof Money Cup and owner of the NBA's Sacramento Kings and the Palms Casino Resort. "I'd like to thank everyone at Vans, Doug Palladini and Steve Van Doren especially, and the entire Vans family - they've been incredible partners.

The Maloof family and the Van Doren family share a commitment to further the progression of skateboarding in everything we do, making Vans the perfect partner to take Maloof Money Cup to new cities across the country and continue our commitment to leave behind permanent skateparks in our host communities."

Vans Vice President of Promotions Steve Van Doren added that "as the original skate shoe company, Vans has been involved in skateboarding events for more than four decades. We chose to partner with the Maloofs because the Maloof Money Cup contests represent skateboarding at its finest and in an original and authentic way."

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posted by Xavier Lannes @ Friday, February 04, 2011 




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