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Skateboarding News

Tuesday, March 15, 2011


Unlimited freedom

Keith Hufnagel. HUF, Supreme, Tony Alva
I feel like all real skateboarders support that mom-and-pop shops.
Keith Hufnagel
Keith Hufnagel once said that “A skateboarder has unlimited freedom if they’re skating well.” He was probably not only talking about skateboarding but design and retail as well. From ollieing everything in his path in New York, San Francisco, and L.A. to owning the HUF skate shops, Keith Hufnagel has had unlimited freedom since he first started skateboarding and some firsthand knowledge of what works in skateboarding, both as a professional and as a businessman. One of Huf store is in the Miracle Mile in Los Angeles, at a 1mn walking distance from Supreme skate Shop and the Tony Alva gallery (with the Die Poser Die expo). Huf skateshop is cool and upscale but Supreme is more upscale, more expensive and bigger and has an amazing wooden bowl reserved for “pros only”… Who cares: “I’ve put a lot of work into the shop,” he says “ picking the right brands that go along with it and making the shop special. You know, there’re hundreds and thousands of skate shops out there and they all cater to their own personal style, because skating has so many different personalities and different styles.”
A couple of days ago, Huf stores have released images from their first delivery Spring 2011 lookbook shot in downtown Los Angeles. Not a lot of action, but just plain simple styles and graphic tees. You can view the whole lookbook at Huf website.

HUF Skate Shop
410 N Fairfax Ave
Los Angeles, California 90036
(323) 944-0017

Supreme Skate Shop:
439 North Fairfax Avenue
Los Angeles, CA 90048
(323) 655-6205

Alva Skateboards :‎
1086 South Fairfax Avenue
Los Angeles, CA 90019-4401
(323) 932-9025

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posted by Xavier Lannes @ Tuesday, March 15, 2011 




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