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Skateboarding News

Thursday, April 21, 2011

Green skateboarding is not about money

A lot of skateboard companies are taking green technology very seriously. Take Sole Technology. Based in Lake Forest CA, the company built a 74,610-square-foot warehouse with 616 solar panels on the roof that generates 275,000 kilowatt-hours of electricity (enough to power 60 homes) and eliminates 97 tons of carbon dioxide annually. In 2007, he hired an environmental affairs manager. In 2008, he began to shift production to a site in China that uses hydroelectric power and reduce the carbon output of the company's factories by 20%. He wants to make Etnies carbon-neutral by 2020. Pierre Andre Senizergues, the boss of Etnies, has been green for a very long time now. When he noticed that companies were discarding skateboard blanks, he decided to refurbish them into a line of tables, chairs and bookcases in a rather art-deco-style slash skate-oriented line of home furnishings called “Skate Study House”.

He supports every year a Halloween party that he calls HalloGreen and asks everybody to come with a recycled costume. He was portrayed in a skateboard movie called Greend and has been a part of raising awareness about the environment through film with his work on Leonardo Di Caprio’s eco-documentary, “The 11th Hour”. When the movie was premiered at the Cannes Film Festival in May 2007, that sparked PAS' most recent project: C-PAS (short for “Collection Pierre Andre Senizergues”), a high-end line of men's tuxedos, dress shirts, outerwear and suits made from recycled materials.

Of course, there are other companies that have decided to go green since inception. When Arbor Collective was launched 15 years ago, the company has geared its product to speak to riders' identities and lifestyles instead of focusing solely on "identity environmentalists." Born with a focus on sustainability, the Venice (CA) based company is keenly aware that unfortunately, many riders don’t make their concern for the environment a part of their outward identity but they believe that people will support a sustainable and environmentally friendly product as long as it fits in with their individual lifestyle.


Contributor Michael Sudmeier from Transworld Skateboarding has recently met with up with Bob Carlson to find out more about Arbor Collective’s efforts toward sustainability.

Read the rest of the interview at Transworld skateboarding or go to Arbor Collective website. knows its products must be relevant and affordable for today’s market, and Bob Carlson, CEO and co-founder, is quick to admit that it’s not possible to make a completely “green” product. Instead, sustainability must be pursued through steps toward the future. Arbor Collective is green to the bone, even the basics are incredibly important to Arbor. Arbor's website boast that they ” print on recycled paper only, use soy-based inks; recycle all office waste; and build out retail/office space and point of purchase displays with recycled and/or sustainable materials.”

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posted by Xavier Lannes @ Thursday, April 21, 2011 


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