|Patty Segovia. Frontside Grind. |
Santa Barbara 1990
When Patty Segovia started skateboarding, it was hard for a Latina to be accepted: hard core and punk rock philosophy was transitioning into hard core hip-hop; both were the daily grind of core skateboarders and just a couple of girls showed up at the contests. But the face of the game was changing fast: there are now several million women skateboarders and the participation of girls in skateboarding is increasing at fast pace. Nowadays, hundreds of girls are taking part in contests everywhere and the skateboard industry is about to celebrate the most anticipated bowl event of the year: The Vans Girls Combi Pool Classic coming on November 4th and 5th at the Vans Skatepark in Orange, CA, with $10,000 in prize money…
As part of a bigger picture, isTia.Tv started a Girls’ Appreciation month 4 weeks ago: a task bigger than anticipated and a lot will not be covered during the month… Unfortunately… On the positive side, that means isTia will keep on talking about girls’ skateboarding during the next months. The door is open, let them in. In the meantime, here is what one of the pillars of girls’ skateboarding has to say…
All Girl Skate Jam
isTia.Tv: Age or DOB? Patty Segovia: March 16 Pisces
isTia.Tv: How were you introduced to skateboarding and what got you started? Patty Segovia: I saw a batch of skateboards for sell in a store near my house when I was around 10 years old. I asked my Dad to buy me one and he did. He soon got rid of it once I started getting scraped and bruised.
isTia.Tv: Years skating: Patty Segovia: Since 1986
isTia.Tv: Were there any early influences on your skating? Patty Segovia: My cousin Tony Rock Jetton a pro from the 70’s. He came to live with my family for a summer when I was 16 years old. I was stoked to see him do endless 360’s and was the buzz at the South Gate Sports Center where everyone used to hang out.
isTia.Tv: How were your parents involved with skateboarding? Patty Segovia: I have the most non athletic parents in the world…
isTia.Tv: So, they were not supportive? Patty Segovia: My Dad was supportive in the sense that he purchased a skateboard for me after all but he ditched my skateboard once he saw how many bruises and scrapes came with the territory. He’s flown to Hawaii to help out with the event and has been supportive. My Mom on the other hand has never attended an AGSJ event. This year I thought for sure she would come out to witness an AGSJ event since it happened to be on her day off but she didn’t. She has zero interest. She loves the Dodgers though and never misses one of their games on TV lol.
isTia.Tv: What’s your educational background? Patty Segovia: BA Sociology UCSB
isTia.Tv: Do you like contests? Patty Segovia: Contests are a social event and important for society. They spread awareness and educate the mainstream.
isTia.Tv: Are contests important for you? Patty Segovia: Yes they dictate the future for girls in skateboarding. Without competition you will not have a following with the media and interest from corporate and endemic sponsors. The girls need contest to push each other to the next level of progression. Competition is good it drives people to become better and creates camaraderie as well. Contests brings communities together, helps skaters create new friendships and bonds, keeps everyone healthy, and creates new adventures and opportunities that were not there before.
isTia.Tv: How many contests have you been in? Patty Segovia: The first contest I skated in was the All Girl Skate Jam Demo which I organized summer of 1990. Danny Way was only 16 years old and a judge. It was in conjunction with the National Skateboarding Association that Frank Hawk used to run. That’s where I met Cara-Beth Burnside.
|Patty Segovia on Latina|
isTia.Tv: Is it important to go to contests? Patty Segovia: I think it’s important to show support to the skater girls and keep relationships current. Contests are also motivating and energizing. It is very rewarding for me to see how far girl’s skateboarding has come since the initiation of the first ever All Girl Skate Jam in 1997.
isTia.Tv: Your best contests ever? Patty Segovia: The 1997 All Girl Skate Jam in National City, CA at the Graffix Warehouse. The city turned out the power for part of the day because they happened to be working on something that day coincidently! We were able to rent a generator and save the show to have light for the TV networks like Fox Sports Net and ESPN2 to film and air to the world.
isTia.Tv: Your worst contests ever? Patty Segovia: All Girl Skate Jam at the Core Tour @ South Street Seaport, NY. They told us the street course would be laid out on cement and they surprised us by laying it out on the pier which was narrow planks of aged wood with major gaps in between Do not ask me how but the girls skated it and made it happen. They all deserve trophies. Lyn-Z was only 12 years old at the time, Vanessa Torres was 11. The best part about it was we ended up getting the front page of the New York Times newspaper Sports Section (my fav newspaper) the headlines read, “All Girl Skate Jam in its Glory”. Overall the hoops we had to jump at this event made it one of the most challenging events ever but made us stronger.
|Not all who wander are lost.|
Jen O'Brien. Ad for Team Vans by Patty Segovia very Hotel California style...
isTia.Tv: Worst contest memory? Patty Segovia: Tijuana Skatepark, broke my wrist and had to sit for endless hours at the border late at night trying to get back to LA.
isTia.Tv: What are currently the more important contests of the circuit? A) for boys Patty Segovia: Maloof Money Cup is the best one out there for the boys in my personal opinion. They really give back to the skaters and skateshops. They also offer a $30,000 prize purse for the Girls Street division. Joe Maloof stopped by the All Girl Skate Jam booth @ the S.l.a.t.e show@ the Magic Show last month. We talked about working together in recruiting sponsorship funds for the Girls Division. A month later here we are and I was able to find a title sponsor for the Girls Division $30,000! Another important contest for the boys is the Protec Pool Party.
isTia.Tv: B) for girls Patty Segovia: Summer X Games Girls Street and Park division, All Girl Skate Jam for girls that want to be introduced to contests this is the best place to go for your first time. It’s a non-intimidating environment and fun to be had for all. The Maloof Money Cup Girls Division. I know the Brazilian girls will be flying back from Brazil for that one. The Vans Combi Pool Girls contest.
isTia.Tv: Do you surf? Snowboard? Patty Segovia: I’ve been snowboarding since 1990. Cara-Beth introduced me to that. We both worked at Boreal Mountain in Tahoe for a free snowboard pass in exchange. Other sports? Longboard Surfing, Bikram yoga
isTia.Tv: Let' talk about your sponsors? Patty Segovia: Vans Shoes has been the longest running sponsor I have had since 1997. Steve Van Doren has been so supportive with bestowing giveaway prizes, shoes, pads, helmets, and prize money. We have a project on the line we’ve been working on for a couple of years now. He is absolutely 100% supportive and has had our back for a long time now. Always feel so blessed to be able to skate the Vans Skatepark and not have to pay. I met Steve Van Doren through Cara-Beth Burnside back in 1990. That’s when we used to go to their headquarters and skate their mini spine ramp and vert ramp over on Katella Avenue.
|If you think this looks like Backdoor on the North Shore, that's probably on purpose... |
Leslie Olson is primarily a surfer. Photo Patty Segovia
isTia.Tv: Do you feel that if you were a boy, you would have more sponsors? Patty Segovia: No
isTia.Tv: Or is it the contrary? Patty Segovia: I feel we have access to different sponsors than the boys do. Cosmetics companies, accessories and apparel, lifestyle aspect opens many doors.
isTia.Tv: Who are your favorite old school skaters? Patty Segovia: Lance Mountain, Christian Hosoi, Jason Lee, Mark Gonzalez, Jason Jesse, Kevin Staab, Bruno Herzgog…
isTia.Tv: What is your favorite surface to skate: wood, concrete, asphalt? Patty Segovia: Both
isTia.Tv: Do you wear pads and helmets in bowls? Patty Segovia: For sure, you only have one melon and you better take care of it.
isTia.Tv: Who do you like to skate with? Patty Segovia: People that like to skate just for fun.
isTia.Tv: Are there skaters that are so impressive that you just stop and watch them? Patty Segovia: Tony Hawk, Kevin Staab, Christian Hosoi, Steve Caballero, CB Burnside, Lyn-Z Adams Hawkins, Gaby Ponce, Leticia Bufoni
|Amelia Brodka. at Las Vegas 2011. Photo Ana Paola Negrao.|
isTia.Tv: How long do you spend skating every day? Patty Segovia: I don’t skate
everyday. I try rallying few of my mama skate buddies to meet me at the Vans Skatepark every Sunday@ 10am when the big boys are sleeping in :>)
isTia.Tv: So far, what have been some of the highlights of your skateboarding career? Patty Segovia: Feature in San Diego Business Journal, Latina Magazine, NBC “To Tell the Truth” TV show, interviewed by Time Magazine, ESPN Magazine, featured as one of the 15 Most Influential Skateboarders coming out 2012 Scholastic Book.
isTia.Tv: Do you have a special diet? Patty Segovia: Organic veggies, fruits, eggs, milk, grassfed meats. I cook healthy for my family. We try our best to live a sustainable lifestyle and be eco and organic and buy local.
isTia.Tv: What do you have planned for this year? Patty Segovia: 2011 is the year. We’re trying to wrap up our Skater Girls TV show. We are currently casting for the talent via PacSun’s website and as soon as we find the 3 girls for the show we’ll be on the road filming for 6 weeks.
isTia.Tv: What are you goals? Patty Segovia: A- Skater Grirls TV show, launch complete AGSJ apparel line, expand our AGSJ licensing program, recruit nonprofit funds for our International Girls Skateboarding Association, partner with Maloof Money Cup, larger presence on Vans Warped Tour 2012.
isTia.Tv: Is there a difference about how skaters treat girls in skatepark? Patty Segovia: I think especially young guys and girls have insecurities and are trying to figure out who they are at that age and it’s already hard enough let alone adding the opposite sex to that equation. Guys may feel threatened by girls that skate better than them. On the other hand I must admit I’ve had special treatment at skateparks where guys let me go first. Mike Mc Gill used to let me skate his skatepark for free in Carlsbad in the late 80’s because he knew on a Friday evening in a park packed of guys I would hardly get any runs on the ramps. Eddie Elguera aka El Gato would put his board out as if he was dropping in on the ramp during a snake session and would turn to me and say, “Go!”.
isTia.Tv: Is there a difference about how girls are treated in the industry? Patty Segovia:
There’s a difference how girls are treated inside the industry. When I first started the AGSJ and I was contacting the industry for sponsorship I wish I had recorded the reactions I received from the males in the industry. I was really fortunate to have the early financial support from big companies like Vans Shoes to help pave the way for girls skateboarding. So grateful to have the support of Tony Hawk and Kevin Staab for dropping in @ a few AGSJ’s for the cause.
|Leticia Bufoni, Allysha Bergado, AmeeJay Papelera, Amelia Brodka, Karina & Annika Vrklan,|
Melissa Spillman, Jessica Florencio and Eliana Sosco
Photo Ana Paola Negrao
Girls do things differently than guys and vice versa. Girls basketball, ballet, soccer, surfing, snowboarding have separate divisions than the guys because they are different.
isTia.Tv: Do you have to be a tomboy to be a girl skater? Patty Segovia: Depends when you were born. I was born in the days when you were called a tomboy if you liked playing sports. Nowadays it’s the norm for girls to play sports. Girls are even alter girls in Church! I was at Girltopia this past weekend and it was inspiring to see thousands of young girls being positively encouraged through sports & education. The sky was the limit for them.
|Patty Segovia. Photo Ana Paola Negrao|
isTia.Tv: ESPN Say they cancelled the Women’s X Games because of a lack of competitors… Do you think that’s true? Patty Segovia: Statistically speaking there are a lot more girl street skaters in the US and even more so in Europe. Anyone can just go out there door and skate down the street. Vert skating is so much more involved, you have to pad up and drive to a skatepark and pay for a membership.
isTia.Tv: When you remove the 15-20 best female bowl riders of Southern California, what’s the level of girls skateboarding? Patty Segovia: The girls are just as good in other countries but do not have the opportunity to travel to the US where a lot of the main contests are that offer great exposure for their sponsors and themselves.
isTia.Tv: Have you heard about female bowl rider outside of California? Patty Segovia: Yes it’s actually growing extremely rapidly in Europe.
isTia.Tv: How do you feel that there was no bowl or women vert at the Dew tour this year? Patty Segovia: I think it’s important to have someone like 7 year old Annika Vrklan, the future of girls skateboarding to be included as a part of a demo at the Dew Tour like they did in 2010. We need to educate the mainstream and have role models for the younger generation.
|Lyn-Z Adams Hawkins at 10 years old, when she was not yet Ms Lyn-Z Pastrana.|
Photo Patty Segovia
isTia.Tv: Who are your 3 favorite girl skater of ALL times? Patty Segovia: CaraBeth Burnside, Leticia Bufoni, Annika and Klara Vrklan
isTia.Tv: Tell me about your teaching lessons… When did you start? Patty Segovia: I started coaching CB Burnside back in 1990 when we lived in Big Bear,CA. I would film CB so we could do video analysis later that day and she could really learn fast what she needed to do to land her tricks in both skateboarding and snowboarding. Although I couldn’t do the tricks myself half the time I was really good in the technical aspect.
isTia.Tv: Where do you teach? Patty Segovia: We do skate clinics where needed and have traveled as far as Hawaii. Girls Scouts YMCA in San Diego asked us to come out and teach 300 girls scouts how to skate.
isTia.Tv: How much do you charge? Patty Segovia: It depends if it’s for a large entity or a small group. We also offer free lessons through our nonprofit IGSA.
isTia.Tv: If someone asks you to go to another skatepark (to teach) would you go? Patty Segovia: Yes we travel on the Vans Warped Tour 43 cities in the US where we hold skate clinics and or contests. It’s all dependent on demand and sponsorship.
isTia.Tv: Would that be a good thing for skateboarding? Patty Segovia: It would be the best thing that ever happened to skateboarding.
isTia.Tv: What were your goals when you were younger and NOT involved with skateboarding?
Patty Segovia: I wanted to travel the world when I turned 18. I have been blessed and have traveled throughout a great portion of the world. When I was a teenager I found a microscope a neighbor was throwing out and dreamed of being a scientist. I also thought I could be a doctor or nurse perhaps. I worked for 3 cardiovascular and thoracic surgeons when I was 17 years old for 5 years. I was trained front and back office while working at a Dr.’s office and acquired a veni-puncture license that allowed me to draw blood from patients that came into the office.
isTia.Tv: Have you attained your primary goals? Patty Segovia: My main goal was to travel around the world so yes I would say I have accomplished that goal.
isTia.Tv: How have those goals changed today? Patty Segovia: Now I have a husband and three year old son and I have to think on terms of three people and not just myself. My life is much richer and has so much more meaning than ever before.
isTia.Tv: How long have you been involved in the industry and how did you get started? Patty Segovia: I remember CB and I sitting on our skateboards in 1990 at ASR in San Diego asking people for their badges so we could get into the show.
|Studio Segovia Website|
isTia.Tv: When did you decide that you would do something for girls skaters and not wait for the others to do it for you? Patty Segovia: When I felt there needed to be a voice for girls skateboarding. There was nothing for the girls at the time. We were non-existant in the skateboarding events world. CB and I went up to San Jose where she competed
isTia.Tv: What have been your biggest accomplishments personally and professionally that got you to this point? Patty Segovia: Being able to start a movement that is still going strong. I’m happy to see all the positive results that have come out of my hard work. Majority of the skate companies have girls divisions now (Vans Girls, Volcom Girls, Billabong Girls Element Girls). There are still things we need to address and the fact that we are getting so much attention right now because of vert divisions getting cancelled from major events is a good thing. Something positive will come out of it, it always does.
isTia.Tv: Have you suffer any injuries in skate? Patty Segovia: Broken wrist, cervical injury, fractured big toe…
isTia.Tv: What was the worst injury? Patty Segovia: Cervical injury. Took 3 years to heal I had daily physical therapy but I learned a lot from that experience.
|The Studio Segovia Photography is offering a wide variety of shots|
isTia.Tv: When did you create All Girls Skate Jam organization? Patty Segovia: 1990 Where? Reno, Nevada How? I knew ASR in SD was happening and that was the time all of my snowboarding friends and skater friends would get together and skate. I figured that would be a perfect time to kick off the first ever girls skateboarding contest that offered a $5,000 prize purse and filmed by major TV outlets such as ESPN2, ESPN, Fox Sports Net etc.
isTia.Tv: What was the objective? Patty Segovia: To prove that girls could skate and let everyone that we are serious and it it for the long haul. Our motto has been “all ages, all girls, all abilities”.
isTia.Tv: Who helped you? Patty Segovia: Melissa Longfellow-Neuman was my right hand although she was operating Fresh and Tasty Magazine in Boston at the time.
isTia.Tv: How many people were with you? Patty Segovia: We had about 20 skaters helping out it a collective consciousness coming together.
isTia.Tv: How did All girls' skate jam become part of the Vans Warped Tour concert? Patty Segovia: Kevin Lyman called me and offered me an opportunity to join the VWT. Since Vans Shoes was already my main sponsor everyone was onboard- it was the perfect fit.
isTia.Tv: What do you bring to the tour? Patty Segovia: I bring authenticity, diversity, girls skateboarding along with the girls that are skateboard enthusiasts.
|Screen Shot of the All Girl Skate Jam Website|
isTia.Tv: Who is part of the crew/team (for the tour)? Patty Segovia: Varies depending on who is available.
isTia.Tv: Do you have regular crew and extra team? Patty Segovia: What Design has been our design and graphics firm since 1998. They helped shape our first logo and the rest. They are based out of Boston and are a possee of snowboarders and skaters. We have designated crew for different States and Countries.
isTia.Tv: What do you love about your job (and about AGSJ)? Patty Segovia: I love that I have been able to see my dream, my passion, flourish into something totally out of control. We are in the media, we are in Hollywood, we are on the spotlight, spreading our mission. It’s rewarding to see. Right now I’m waiting to receive a copy of ESPN Magazine. They have a nice piece on Leticia Bufoni and interviewed me with a few questions.
|All Girl Skate Jam 2011-2012 collection by Patty Segovia. Model: Eliana Sosco. |
Photo Ana Paula Negrao
isTia.Tv: When did you start your merchandising line and what do you have? Patty Segovia: Tees, sweaters, caps, webbed belts, accessories, books. We launched a sneek peak in August 2011 this year @ the S.l.a.t.e show @ Magic. We were able to skate the Maloof Money Cup street course. Our goal was to obtain a clothing licensee for our clothing line.
isTia.Tv: How many books have you written? Patty Segovia: 2007 and 2008 all are currently available on amazon.com “Skater Girls” by Ulysees Press, “Skate Girls/Girls Rock”by Child’s World, “On The Edge Skateboarding, On the Edge Snowboarding” by Meredith Publishing Group.
isTia.Tv: Why did you write those books? Patty Segovia: Because 3 publishers called me and asked me if I was interested in writing a book. I said yes and we were able to include my skateboard photography we well.
isTia.Tv: A part from technical skateboarding books, would you write something different (like a fiction or a novel – with or without a plot around skateboarding? Patty Segovia: My agent suggested we write a book about my life. Currently I’m represented by APA in Beverly Hills,CA They represent the Kardashians and Johnny Cash. Pretty cool.
isTia.Tv: How do you use the new technology to broadcast your messages? Patty Segovia: We have a fan page on FB All Girl Skate Jam, Twitter, YouTube for All Girl Skate Jam, and a blog. We link to sites and they link back to us.
isTia.Tv: What opportunities do you see for women in the action sports industry today? Patty Segovia: There are jobs for women in the action sports industry today. I feel if more women were heading up companies we would see more interests and know how in marketing the girls. We need women that have a vested interest in the future for girls skateboarding to have the resources and budgets to help grow the market.
|All Girl Skate Jam 2011-2012 collection by Patty Segovia. Model: Leticia Bufoni|
Photo Ana Paula Negrao
isTia.Tv: What challenges do you see? Patty Segovia: The fact that there has not been enough studies done specifically for the skater girl when it comes to companies. Research is costly and they have to choose wisely where they are placing their focus. Nikita has done an amazing job at tapping into the lifestyle of the skater girl and marketing it correctly and being highly successful.
isTia.Tv: How do you do to get funding so your organization keeps rolling? Patty Segovia: We send out sponsorship kits. Companies read our package and they call us if they are interested and sponsor us with money and collateral.
|Jen O'Brien at Mt Baldy. Mt Baldy is one of the holy grails of skateboarding...|
Photo Patty Segovia
isTia.Tv: Do you have kids? Patty Segovia: Yes a three year old baby boy thanks to Dios.
isTia.Tv: As a mother, how do you hope to shape the action sports community to make it a difference for the youth growing up and coming into it now? Patty Segovia: Supporting eco friendly companies, companies that push organic kid friendly food and drink products, CASL and Termite Skateboards focuses on the youth and both of these companies really care about the kids. Spending my dollar on these types of companies is probably one of the most powerful things I can do.
isTia.Tv: Do you think you were successful in what you did and how do you define success? Patty Segovia: Definitely have been successful in my cause I set out to do. AGSJ is in the history books and we are known as having put girls skateboarding on the map. I define success by the amount of publicity we have received throughout the years and now. I was nominated Women of the Year for CA 2011 because of my work with AGSJ. That is really cool. I got to meet Debra Bowen Sec of State and Governor Jerry Brown.
isTia.Tv: What advice do you have for young women trying to break into a profession in the action sports industry? Patty Segovia: Graduate from high school and college and get a job as an intern while you are in school or after your graduate. Work in a skateshop, in a board sports company, get as much experience as possible so you are more well rounded.
isTia.Tv: Something that we miss? Patty Segovia: Go to allgirlskatejam.com and check out or talent search for our Skater Girls reality TV show. Send in your video don’t be shy!
isTia.Tv: Shout out and thanks? Patty Segovia: My husband Kervin Krause, my son Ashby, X Games Energy drink, Steve Van Doren, Kevin Lyman, CB Burnside, Michelle Ponce, Stila Cosmetics, Rockstar Bearings, Shaney Jo Darden KAB, Ana Paula, Vanessa Comar, Chris Vrklan, Rick Telles, Ev Rosecrans, Barb Angerstien.
All pictures from Patty Segovia private collection. Used with permission only. Thanks a lot Patty.