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Thursday, January 5, 2012

5 tips to make a Sponsor Me skateboard video…

Stacy Peralta films Mike McGill for an early Powell Peralta film. Photo Grant Brittain courtesy Bones
5 tips to make a winning Sponsor Me skateboard video…
That’s it. You think you have an awesome skateboard level and you want to be sponsored. Your next step is to do a “Sponsor Me” video and post it on You Tube. That sounds easier said than done, so here are a few tips to help you in your venture…

1 Before you do anything else, write the script, screenplay or storyboard of the Sponsor Me video. Remember that if you film in public places, you have a limited time before the security guard shows up and prevent you from filming or worst; confiscate your material. So you just want to arrive and shoot! And leave! That is why your screenplay should detail every scene, all tricks performed, the settings-locations, and when each scenes changes beforehand. Make storyboards and a shot list from your script. Planning in sequence what tricks you want to film will make the shoot go smoother and faster.

2 Location, location, location! Find a place and decide on the time to shoot it! Home movies will be relatively spontaneous, but structured films should have a schedule so your buddies know when and where to gather. If you can't find the right location, create sets, like the Skate and Create videos from Transworld. You'll also want to make sure that you have permission to film and that you are not violating any copyright laws, especially if you plan on posting the video online. Getting permission may sound counter intuitive to the spirit of street skating but the last thing that you'll want to do is to have your sponsor me video get you in legal trouble. Sponsors tend not to like controversy.

3 Get the right equipment: Before your scheduled shoot, get and test your equipment. You will need a video camera and tripod, additional microphones, lighting equipment, and spare memories and batteries for your movie. You don’t need an expensive camera: a Go Pro camera at $200 will do marvels and it hold in one hand! The shots you decide to take will make the difference between a "home movie" or a professional looking movie. Some people say to shoot multiple takes from multiple angles because it will be more interesting in the end. As a very general rule, professional filmmakers shoot each scene in a wide shot, medium shot and close up of important elements. Also, the type of shots they decide to take are determined by what feeling or emotion they are trying to convey.

4 Take your footage to your computer - upload the photos/production you shot, and edit it. Cut out the boring parts. Make quick cuts and hold the viewer's interest. Editing between various angles can quickly show multiple things going on in the same scene. Use your editing system's split or razor tool to create smaller clips from multiple shots, and then mix and match. You'll get the hang of it.

5 Edit your movie: Add sound effects and music. Make sure that your music flows with what is going on during the movie at that second. Remember that a Sponsor Me video is like a resume, so you must be direct and your first 20 second must show a “statement”, something like your best trick ever so to impress the viewer. If you start with something really awesome, then the sponsor may look trhough the entire video, which is your goal. Music gives the movie an emotional stance. It changes the audience's emotions which give them a more positive view on your film. You can vary your music, to make the audience feel happy, sad, angry, scared, excited, etc. Create titles and credits with software like VideoTagger for your actors and crew. You can also include a list of "Thank You's" to any organizations that were willing to let you shoot in their establishments. Or you can make different “Thank You” to different sponsors. Target your audience.

Lastly, export your Sponsor Me video to a digital format DVD and send it to skate companies or better, upload to the main internet services (Youtube, Facebook) to get recognition.


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posted by Xavier Lannes @ Thursday, January 05, 2012 


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