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Thursday, April 12, 2012

Steve Caballero back with Jimmy-Z

Daniel Cuervo and Steve Caballero: now partners in crime with Jimmy-Z
Steve Caballero and Daniel Cuervo back with Jimmy-Z

Jimmy'z Clothing was started in 1984 by Jim Ganzer as a surf inspired men's apparel brand. Jimmy'z saw tremendous success from the start after being embraced by the surf and skate communities of the 1980s, and by 1986 grew to include clothing for men, women and children alike. Jimmy'z was widely known for its loud/wild prints and unique adjustable velcro waistband. It was also know for some prestigious riders like Steve Caballero and Christian Hosoi. But as the times and styles began to change, Jimmy'z lost its relevancy in the marketplace and eventually called it quits. Then in 2011, Ganzer decided to start things back up and give the brand a second chance.

A couple of months ago, Jimmy-Z sponsored pro skater Daniel Cuervo. Now, Steve caballero has just been added to the team.

That's very good news for Jim Ganzer who just relaunch his brand last week-end at Venice originals. Jimmy-Z went through some odd incarnations in the 90′s and 00′s but they promise they will bring the brand back to the roots of the company founded by Jim Ganzer. Get ready for round two of EZ in EZ out! Velcro for all!

Good luck to Jim, Jimmy'z, Daniel The Crow and Cab!!

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posted by Xavier Lannes @ Thursday, April 12, 2012 


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