|Agenda 2013 with Hosoi|
After being denied 2 years in a row at Agenda, I finally got a free pass to the 2013 edition. Looks like this joint has more protection than Fort Knox. Anyway, with the opening of the Agenda 2013, the tradeshow season finally kicked off. The 2013 edition of Agenda got underway in a large new setting this year.
The larger space meant approximately 450 brands were able to exhibit vs. the 300 or so at the Huntington Beach venue in the summer, said Agenda President Aaron Levant.
Several people I spoke to said that they liked the positive energy of the show, and the convention center setting reminded them a bit of a ASR – but a cooler version, and in the earlier days of ASR before the big, closed booth trend emerged.
Many brands told me their appointment books were full and they were pleased with the quality of the retailers. Others took advantage of the gathering to ask the pros what they think 2013 will bring… Here’s the video…