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Skateboarding News

Wednesday, January 23, 2013

Bowl A Rama Wellington and Bondi to go Livestream in 2013...

MG Media, a division of IMG Worldwide, the sports, fashion and media company, has agreed a deal to distribute the rights to the premier skateboarding series, BOWL-A-RAMA.
Vans Bowl A Rama 2012: Bondi Contest Day Video
At 47 years old, Steve Caballero has a timeless style that inspired generations. He knows exactely the right lines
in every bowl he is riding to win any Master's Division. Photo Kim Andison for isTia.Tv
The BOWL-A-RAMA series, which is staged and produced by Frontside Events, is the largest concrete skateboarding series in the world, held annually in Australia, New Zealand and, for the first time last year, the USA.

The new deal will see IMG develop and enhance the international distribution of the series across all media platforms, including live broadcasts, highlights shows and digital footage, thereby showcasing the event to both new and existing fans.

The 2013 series gets underway in Wellington, New Zealand, on 13 February, with the series then moving on to Sydney’s Bondi Beach just under a week later on 19 February, with the world’s best skateboarders coming together to battle it out for both titles.

Adam Kelly, Head of Business Development, Senior Vice President, IMG Media, said: “We are very pleased to be working with Frontside on the BOWL-A-RAMA series. It is further evidence of our ongoing commitment to action sports and we hope to not only raise the profile of the event itself but also the sport of skateboarding in the process.”

Chad Ford, Frontside Events Director, said: “We’re so stoked to have this deal with IMG Media, BOWL-A-RAMA is the biggest professional concrete series in the World and has the best international skateboarders travel to the events. It only makes sense to partner with IMG to grow the media platform of this series.”

About IMG

IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in more than 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in India, China, Brazil and Turkey; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at


The best skaters in the world, competing in the finest bowls in the world, set against the most iconic places in the world. This is BOWL-A-RAMA.Legendary riders compete for the biggest prize money in the history of the event, alongside a week-long festival including art shows, video premieres, live music performances, giveaways and more.

13 –-17 FEB 2013 (Competition Saturday Feb 16, 2013)
19 –- 24 FEB 2013 (Competition Saturday Feb 23, 2013)

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posted by Xavier Lannes @ Wednesday, January 23, 2013 


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