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Friday, January 18, 2013

Etnies is greener than you...


Pierree Andre Senizergues kick flipping in its new green European HQ in Amsterdam

LAKE FOREST, CA. (January 17, 2013) – A driving motivation for Sole Technology, manufacturer of action sports footwear and apparel for popular brands etnies, Emerica, Altamont and ThirtyTwo, is to care for the planet because of the need for clean air to skate, clean water to surf and snow to snowboard. As part of its commitment to the environment, Sole Technology also believes that a sustainably designed building will make a dramatic impact in its efforts to lighten its carbon footprint. True to its continued goal to become carbon neutral by 2020, the company officially opened the doors of its brand new European headquarters building in the Houthavens district of Amsterdam, Holland. The building is equipped with innovative applications for reducing energy consumption that minimizes environmental impact.

Pierre-Andre Senizergues skates inside the state-of-the-art geothermal heating and cooling system, which is responsible for a 40 percent energy reduction in energy consumption compared to a conventional system.

Sole Technology’s founder and owner Pierre-Andre Senizergues’ passion for the environment is the main force behind the company’s sustainability initiatives and guided the criteria for the design of the building. A variety of innovative solutions have been incorporated to keep the building’s energy consumption as low as possible. Because of these efforts, its energy consumption is as much as 60 percent lower than comparable buildings.

New Sole Technology European headquarters building receives EPA Label’s rating of A++ for the building’s energy efficiency features including 60 solar panels.

One of the most remarkable features is a state-of-the-art geothermal heating and cooling system. In the summer, cold groundwater is pumped up to cool the building. The warmed water is then pumped back into the ground and brought up again in the winter to heat the building. The application of this system alone accounts for a 40 percent reduction in energy consumption compared to a conventional system. In addition, 60 solar panels have been fitted on the roof of the building. When the sun is shining, these panels supply 11kW of electricity, which is used directly in the building. The building is on the city grid, so when the panels are overproducing, the excess energy is distributed to households in Amsterdam.

I remember over a decade ago we were just learning about new and innovative ways that buildings can create energy,” said Pierre-Andre Senizergues, founder and owner of Sole Technology. “What’s amazing to me today is that our global headquarters in the U.S., and now our European headquarters, create energy and give to the grid. We dreamed about it, imagined how it could happen and now we made it a reality!”

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posted by Xavier Lannes @ Friday, January 18, 2013 


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