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Friday, January 4, 2013

Pro-Tec to continue sponsoring the Pro-Tec Pool Party at Vans Skatepark in 2013

Jeff Grosso, Pro Tec Pool Party 2012, Vans Skatepark
Jeff Grosso during the Pro-Tec Pool Party 2012
Pro-Tec will continue sponsoring the Pro-Tec Pool Party at Vans Skatepark in 2013

At the end of November 2012, San Diego, California-based Dye Precision announced that they had acquired Pro-Tec from Vans.
Pro-Tec, which started business in 1973 quickly, became an iconic brand in the skateboarder world of the late 70’s and 80’s. With the rise of skatepark craze in the 2000’s, Pro-Tec and Vans decided to organize the most anticipated pool contest at the Combi Pool replica of the Upland skatepark at Vans of Orange.

The Full summary of the 8th Pro-Tec Pool Party
Mike McGill at Pro-Tec Pool Party

We are very excited about the acquisition of the Pro-tec® brand,” said then Dave DeHaan, President and CEO, Dye Precision Inc. “The culture and history of the brand fits well within Dye, and we are confident in our ability to further strengthen the brand and its product offerings."

In a PR release at the end of November 2012, Kevin Bailey, President of Vans said that “We’re very proud of the work that the Vans® and Pro-Tec® brand teams have done to build the brand globally during the last decade,” he added that “Together, we have continued the Pro-Tec® brand’s leadership role in skateboard and BMX protective gear, while expanding the brand’s position in snow sports and mountain biking.

Pedro Barros, Pro Tec Pool Party 2012
Pedro Barros, Winner of the Pro-Tec Pool Party 2012
The Vans® and Pro-tec® brands share a complementary action sports heritage,” he continued. “But we believe that Dye Precision can provide Pro-tec® a better operational fit and focus, which will allow the brand to thrive and reach its full potential.

The core of our company’s strength is our commitment to innovation in the sports we participate in,” DeHaan continued. “We have made a strong impact in the snow and paintball industry, and the acquisition of the Pro-tec® brand accelerates our planned expansion into skateboarding, BMX, snow protective, and mountain biking. The Pro-tec® brand’s 40-year history is well respected within our company, as many of our

Steve Caballero, 2012 Pro-Tec Pool party
Steve Caballero, winner of the Masters division, Pro-Tec Pool Party 2012
team members grew up using the brand’s products. We are excited to continue that rich heritage and to grow the Pro-tec® brand to new levels.

But the PR release did say anything about the multiples ventures that Vans had with pro-Tec, especially the ambitious Pro-Tec Pool Party, already in its 9th year in 2013 and held every May at the Vans skatepark. The announcement of the split left certain people perplexed, even worried for the future of the contest.

In 2012, The Pro Tec Pool party was won by Pedro Barros in the Pro division and by Steve Caballero in the Masters division.

Today, I talked with a source at Dye who told me that Vans and Pro-Tec have a rich history together and it is absolutely unlikely that Pro-Tec will withdraw their support to the Combi Pool.

Pro-Tec Pool Party 2012 Pro results:
1. Pedro Barros
2. Rune Glifberg
3. Bucky Lasek

Pro-Tec Pool Party 2012 Masters results:
1. Steve Caballero
2. Tony Hawk
3. Lance Mountain

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posted by Xavier Lannes @ Friday, January 04, 2013 


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